Billboards are considered as one of the most popular vehicles of outdoor advertising. The size of a standard billboard is 3m x 6m
(3m - height, 6m - width).
There are also billboards of other sizes : 2.5m x 5m, 3m x 8m, 3m x 9m and etc.
One of the advantages of billboards is that it is not obtrusive but at the same time it influences subconsciously.
The main target audiences of billboards are pedestrians, passengers and drivers, depending on the location of BB.
Billboards are selected by taking into consideration the specifics of the advertised product.