City formats are the second type of outdoor advertising and usually are located in crowded places. City formats originally were targeted to the passengers waiting in bus-stop stations in the shape of two sided panels with internal lighting. While waiting for the bus, passengers had time to study in details the advertisement. After a while city formats were also installed in the streets, at crossroads, and other crowded places.
The standard size of a city format is 1.8m x 1.2m (1.8m - height, 1.2m - width)
There are also city formats of other sizes: 1.2m x 2m, 1.25m x 2m.
Our company has city formats in such big cities of Armenia as Charentsavan, Hrazdan, Artashat, Ashtarak, Dilijan, Ijevan, Jermuk, Noyemberyan, Goris, Kapan, Gyumri, Vanadsor, Echmiadzin, Sisyan.
The advantages of using city formats are:
- Long term contact with advertising message
- Large volume of information
- Coverage of both pedestrians and traffic flows