Address-program is one the main components of the advertising campaign. In order to be able to develop a competent and effective address-program, the following questions must be answered: 

• What do we advertise? 
• Who do we advertise for?
• How much are we planning to advertise? 

By answering these questions, we create address-programs that are regularly revised as our goal is to occupy new and larger areas. We propose outdoor advertising vehicles within 90% of Armenia, which allows us to cover bigger number of customers.